Cushii
Soft by Nature. Smart by Design. This is comfort, redefined.
Cushii has been redefining comfort since 2019 — first with their award-winning Cushii® Lounger, trusted by thousands of families for its cloud-soft design and safety-first approach. As the brand expanded into apparel with Cushii Essentials, they needed a digital and visual evolution that could carry their promise of comfort across every touchpoint.
We collaborated with Cushii to redesign their ecommerce experience, refresh their packaging, and develop cohesive email templates. The new website balances calm minimalism with clear hierarchy, making it effortless for new parents to navigate, shop, and connect with the brand.
Soft tones, intuitive UX, and lifestyle-driven imagery create a sense of calm and trust — reflecting Cushii’s mission to put comfort first, always. The refreshed identity elevates Cushii from a single product success story to a holistic lifestyle brand built around care, design, and simplicity.
Selected Works
StrapsicleBranding + Packaging Design
Simply CushionsBranding, Packaging + Digital Design
CushiiDigital Design + Packaging
Wild DeliciousPackaging Design
KenkoBranding + Packaging Design
Inspirational Tea CoBranding, Packaging Design + Digital Design
Chi Chi NoodlesBranding + Packaging Design
Happy Belly Byron BayBranding + Packaging Design
Happy MagicBranding + Packaging Design
Ready to start something?
Sunshine Coast
Queensland 4557, Australia.
Instagram: @haydaystudio
LinkedIn: @hayday-studio
© Hayday Studio 2025 | Privacy Policy