Branding and Packaging

Strapsicle is the smart, simple Kindle accessory that helps you read more comfortably, anytime and anywhere (and it fits Kobos too!). Friendly, fun and down to earth. Strapsicle is a great friend who's always looking out for you, warm and caring, but with a fun playful side.

A brand evolution ensured that Strapsicle customers felt familiar with the new direction. Fun new Wholesale packaging was also created. With 10 colours to choose from, each pack is easily identified. An open window allows customers to touch the soft silicone and see the colour first hand.

Strapsicle 1
Strapsicle 3