Lucy Jean is a premium and playful online kids clothing brand for kids aged 6 months – 6 years. New branding was brought to life across a new ecommerce website, illustrations, social graphics, thank you cards and stickers. A missed opportunity to highlight the ethical and sustainable nature of the brand, an earthy colour palette was utilised to compliment the clothing, which often have bright colours. Simple storytelling is brought to life with stylish product images and supporting illustrations and graphics.
With the launch of the new branding and website, Lucy Jean doubled their conversion rate, tripled website sales revenue and opened the door to new collaboration partnerships!